Throughout the '70s Cline's Datsun franchise picked up steam, offering extraordinary customer service and support and staffed with employees determined to do things the right way: Cline's way. In 1971, Datsun introduced the Datsun 240z, which changed the industry. Finally, they had an incredible product and business picked up, which enabled them to buy property near 4500 S. State Street where Tim Dahle Nissan Murray and Tim Dahle Infiniti still operate 40 years later.
Cline ran the sales and day-to-day operations while his wife, Marsha, was in charge of the books and licensing. Looking back on their days of working together, Marsha recalls, "We were quite a pair. We were just a couple of farm kids who came to a big city and didn't know what we were going to do. We caught a few breaks, met a lot of great people and did what we loved. The car business was exciting and it consumed a huge part of our lives. We loved being around people, whether it was other dealers, employees or our customers. Many great relationships were forged through the dealership. In those days we didn't have any of the technology used today, no computers or electronics of any kind. We used journal ledgers and hand-posted all daily transactions. Back in the day, that's the way it was done. Cline was a visionary who always had a lot of great ideas and I was there for the checks and balances. Cline and I were a great team! "
Tim Dahle, Cline and Marsha's son, shares their passion for the car business and their love of people. Tim currently owns and directs three dealerships in Utah: Tim Dahle Nissan of Murray, Tim Dahle Infiniti and Tim Dahle Nissan Southtowne.
